Radio summury Essay Example | Topics and Well Written Essays - 250 words

Radio summury - Essay Example They are of compelling topics, and they aim at advertising new music (Bing, Alison, & John, 314). It is an engaging program that an individual does not get tired of listening. The reception from the listeners is positive, and this markets the program. In addition, the songs played deliver significant messages to the people. It promotes cultural diversity, which directly facilitates peace and cohesion among the people. However, the show would be livelier in the presence of co-host. One hour a long time for one host and he gets tired and bored during the show. Also, to criticize the music two parties are required because one person cannot praise and criticize the same song. In addition, there many callers at the same time and this cause delays in the program. During commercial breaks, advertisements appealing to the listeners to support the program are aired. This is a brilliant strategy for the station to get funds from well wishers who are fans of the show, Music from Other Minds. : 50 Contests (the host tell the listeners to vote for their best song by sending certain codes for the songs to get the song of the day. He also asks a question based on the played songs where the winner gets a free copy of the songs tape and compact disc.) : 58 Ending remarks (the song that has the majority votes is announced and the listener who won the question of the day is rewarded. The host ends the show with the winning song playing- Beyonce Knowles

Vodafone Analysis: Marketing Mix, SWOT and PESTLE

Vodafone Analysis: Marketing Mix, SWOT and PESTLE OBJECTIVES OF THE BRAND AUDITING To know the these days market scenario of Vodafone Cellular Services w.r.t. not only the Indian, on the other share extremely for the field wide Cellular Services. To know the Marketing-Mix of the Vodafone Services. To find elsewhere the customer response for the Vodafone Services. BACKGROUND OF THE CELLULAR Utility INDUSTRY In November of 2006, India reached 100 million GSM subscribers. This places it at 3rd, persist China and Russia, in national subscribers to GSM. All told, there are 140 million cellular subscribers in India. With a total population of 1.1 billion, this system that 12.7% of the population uses cell phones. Compare this to China, with 449 million subscribers and a population of 1.3 billion, with 34.5% saturation. Both countries have cellular concentrations in their major cities, with some spotty coverage in outskirt villages. If you contemplate at this graphic, youll see that the major cities of Delhi, Mumbai, Kolkata, and Chennai cause up about 20.7% of cellular usage. Not only does the native land have margin for growth, on the other artisan the governments rationale is to have 500 million subscribers by 2010. GSM will provide the course of action for this duration as will expansion of companies enjoy Texas Instruments. With that in meaning, finding an entrance into the Indian cellul ar market can be difficult. So, many of the companies have operations in other countries and are not a pure play. Hutchison Telecom Int Ltd (HTX) is a multinational society based in Hong Kong, whose Indian manner, Hutchison Essar, has an impressive 25% market knowledge in Delhi, Mumbai, Kolkata, and Chennai. They extremely have an impressive presence in the smaller cities and more rural areas of India. Their business in India is just a parcel of the puzzle, as Hutchison Telecom has operations in a number of Asian markets. HTX isnt the meaning to enter into this market, as they are looking to sell off the Hutchison Essar division, for 14 billion USD. Maxis Communications BHD [5051.KU], U.S. private-equity kingdom Texas Pacific Quota [TPG.XX], Vodafone Plenty PLC (VOD), Indias Reliance Communications Ltd. [532712.BY], and Indias Essar Quota are among those interested in buying the native land. Whoever buys this division will ease from the strong market presence, GMS capability and duration practicable. A kingdom with a mini footprint in the cellular market is Mahanagar Ring Nigam Ltd (MTE), which trades in ADRs on the NYSE. Unfortunately, they have a petty market presence (2.3 million subscribers) and offer cellular servicing only in Delhi and Mumbai. Land-line call services bring in the majority of their revenue. Revenue from mobile services only brought in 10% of their revenue in the persist fiscal year. Between March and November, their cellular subscribers have grown 21%. The cellular market in India stands to facilitate their duty and if they can increase the scope of their internet services, the credible of that market will extremely facilitate them. COMPETITIVE Subject OF CELLULAR SERVICES IN INDIA Airtel is ranked number one in terms of building brand equity. Vodafone is ranked second in maintaining reliability, knowledge, esteem. The brisk competitor of Vodafone is Airtel followed by Sense, Tata, Reliance and BSNL. Brand equity can be managed by stressing on brand loyalty, creating brand responses .i.e. how customers respond to the brand marketing career, focusing on the customers personal impression and probation, by increasing brand quality .i.e. services that are been provided by Vodafone ,brand credibility .i.e. the kingdom should have a beneficial reputation in the minds of the customers. Airtel is in a superior way than Vodafone in terms of Brand Reputation bill. Vodafone is having highest Brand equity valuation in the Indian Cellular Services Industries. Airtel This kingdom was established in 1995 by Sunil Mittal as a Universal Limited Gathering, Airtel is the largest telecom overhaul provider in Indian telecom sector. With market capitalization of over Rs. 1,360 billion, Airtel has 31% of total market knowledge of GSM servicing providers. Providing GSM services in all the 23 circles, Airtel was the first private player in telecom sector to connect all states of India. Extremely, Airtel is the first mobile overhaul provider to introduce the generation prepaid services and electronic recharge systems. After establishing itself in the domestic market, Airtel is these days spreading its wings in US by providing its mobile overhaul under the reputation call home to the NRIs. Having achieved huge success in mobile services- postpaid and prepaid- Airtel has at once entered fixed-line telephony providing broadband services in 92 cities across India. The society has an optical fiber network of 35,016 km and a customer mould of 35,440,406 GSM mobile and 1,819,083 broadband subscribers. About Vodafone The society was formed in 1984 as a subsidiary of Racal Electronics. By 1991, it was a separate class, known by its present reputation, and with its first controlled overseas development in Malta. A combination of acquisitions and partnerships with other networks has made Vodafone the worlds largest mobile telecommunications society, with equity interests in 26 countries across five continents and partnerships in another 14. Vodafone is teaching itself quickly to have a deeply ingrained customer understanding in line to cause it nimble while developing the scale, scope, and potency of a large multinational. The focus on customer understanding and segmentation knowledge is highly salient to insure that Vodafone doesnt get sluggish and is able to deliver on customer needs rapidly. Vodafone is the worlds largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 25countries worldwide across 5 continents 40 partn er network with200 million customer worldwide. Vodafone is a public limited convention with listings on the London and Virgin York stock exchanges. Global recognition of the Vodafone brand is growing as the gathering rolls elsewhere its identity into modern markets. On the other share, it retains limited names and imagery in markets where this is authentic to maintaining the trust of customers. To relieve promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher. Basically our objectives were to find elsewhere the behaviors of the consumers towards the Quality of the product. After the cost of the product. After the acceptable presentation of the product which includes the utility. If the consumer is after or comes for particular product and why, either by rationale of of effective advertisement on the media enjoy television or info papers or other means of advertisement. Vodafone Essar in India is a subsidiary of Vodafone quota commenced transaction in 1994 when its predecessor Hutchison telecom acquired cellular licenses for Mumbai. These days it has operations in 16 circles covering Indias mobile customer mould with 34.1 million customers. Vodafone Essar under hutch brand has named the most respected telecom society best mobile servicing in native land. They are most effective creative advertiser of the year. Vodafone has partner with Essar plenty as its principal joint venture partner for Indian market. Vodafone launched there brand across in India on 21st September 2007 Essar plenty has diversified Office Kingdom with governance in manufacturing as well as utility sector. Steel Force Potency Indication Shipping logistics Constructions Mission Statement We will be the communications leader in an increasingly connected area Vodafone Quota Plc is the worlds influential mobile telecommunications kingdom, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Companys subsidiary undertakings, joint ventures, associated undertakings and investments. The Groups mobile subsidiaries manipulate under the brand term Vodafone. In the United States the Groups associated undertaking operates as Verizon Wireless. During the persist two financial years, the Quota has extremely entered into arrangements with network operators in countries where the Parcel does not hold an equity stake. Under the terms of these Partner Network Agreements, the Quota and its partner networks co-operate in the development and marketing of global services under dual brand logos. At 31 December 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that h our, the Plenty had 289 million customers, excluding paging customers, calculated on a proportionate target in accordance with the Companys percentage polity in these ventures. The Companys ordinary shares are listed on the London Stock Interchange and the Companys American Depositary Shares (ADSs) are listed on the Virgin York Stock Interchange. The Gathering had a total market capitalization of on all sides of  £74 billion at 31 December 2008. Vodafone Portion Plc is a regular limited society incorporated in England under registered number 1833679. Its registered office is Vodafone Habitat, The Connection, Newbury, and Berkshire, RG14 2FN, England. Vodafone is the worlds largest provider of voice and string letter services to consumers and enterprise customers. The society employs about 66,000 community on all sides of the existence. The native land headquarter is situated in Berkshire, UK. Vodafone operates through single reportable business segment: servicing of communications services and products. At the speck of March 2007, the native land had 206 million customers worldwide. (Vodafone, 2007) VODAFONES STRATEGIC OBJECTIVES Revenue stimulation and cost reduction in Europe Innovate and deliver on our customers total memo needs Deliver strong activity in emerging markets Actively manage our portfolio to maximize returns Align capital structure and shareholder returns policy to strategy Key issues and problems Key issues and problems for Vodafone insert how the kingdom manages to coordinate its growth and to maintain its competitive servicing in the dramatically changing market area of the dynamic telecommunication sector. BRAND ELEMENTS OF VODAFONE VODAFONES BRAND MANTRA Vodafones internal brand mantra is simple and memorable. It stands for Prize, Reliability and Innovation. It is referred to throughout all business activities across the existence. BRAND Bill BRAND PERSONALITY OF VODAFONE A series of virgin corporate values and four desired brand personality traits for Vodafone were identified: Energetic Passionate Proactive Expert To instill the contemporary brand personality traits within the attitudes of employees at Vodafone, NKD chose a teaching pathway that involved hands-on experiential learning using a range of sensory techniques. At each learning interval, employees were immersed in a friendly, themed existence which exuded the virgin Vodafone brand personality. NKD focused on three core programmers to reinforce the modern kingdom branding. A series of live events called Winning Together was used to inspire the companys 400 retail employees and equip them with world-class sales skills. This has by target of become the induction program for all modern retail employees. All shop managers and limited area managers attended a two-day session called Salient Together, which provided leadership and governance skills designed to be applied back in the workplace. Staying Together was a live subject of key community processes, transforming them where necessary to reflect the modern retail promise, brand person ality and society culture. VODAFONES PERSONALITY CAMPAIGN Strengths Influential Consistent Integrated Weaknesses Not own able Not sustainable Vodafones brand essence is: Red: For the prize and spirit. Rock Solid: dependable and empathetic Restless: always challenging to improve and career funny. COMPETITIVE Utility The competitive utility of Vodafone Services was that, that it is equally strong as Mobil ink on the other share at an affordable bill. This function possesses some kind of uniqueness which the other brand does not possess. Which differences to promote Not all brand differences are salient or worth-while not every difference makes skilled differences are primary or worth-while not every difference practise a beneficial differentiator. Each difference has the feasible to draw up society costs as well as customer benefits .therefore; the kingdom must carefully appropriate the ways in which it will distinguish itself from competitors. A difference is valuation establishing to the extents that it satisfies the later criteria: Affordable: Our services are a unique in many aspects; one of them is the valuation. We have offered our comment services at low cost than the other services. We are able to do this by target of of the virgin technology, equipments, and accessories. The contemporary techniques relieve us to minimize the valuation in the tea production. Influential: The difference delivers a highly valued facilitate to target buyer. Superior: The difference is superior to other ways that customers might receive the same facilitate. Communicable: The difference is communicable and visible to buyers. Preemptive: Competitors cannot easily draw up the difference. Profitable: The product must provide a authentic advice to consumer. With a large market knowledge in Indias major cities and presence elsewhere of the cities, they will be able to capitalize on Indias cell call expansion. Hutchison has said that it will not select anything less than 14 billion and assorted think that the offers are creeping closer to 20 billion. Vodafone is a major player in this acquisition, on the other artisan they have some hurdles to overcome. Vodafone has levy forward a non-binding offer of 16.5 billion, on the other share Essar has a chance to match this, and with the backing of Reliance Communications, the ante could come close to 20 billion. Essar Groups these days 33% stake in the society gives them salient influence if Vodafone were to try to practise changes to the society post-acquisition. If Vodafone does really get Hutchison Essar, the knowledge valuation might drop pending the final purchase cost. I would wait and examine the outcome of this before making a move on Vodafone. If its shares drop when the offer is announ ced, I would pick them up. The street meaning Vodafone spent extremely all the more when it acquired Turkeys Telsim Mobil Telekomunikasyon, on the other share Vodafone quickly turned that native land on all sides of and it is in a all the more in a superior system position. Facing cellular saturation in the European market, Vodafone has found acceptable activity credible in emerging markets and acquiring Hutchison Essar would only strengthen its office as Indias cellular market begins to explode. VODAFONES MARKETING MIX -4PS A longer reputation marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four Ps. Product features and benefits of a skilled or utility Place where the acceptable or servicing can be bought Valuation the valuation of a acceptable or utility Promotion how customers are made aware of a skilled or overhaul. Product A product with many different features provides customers with opportunities to chat, play games, dispatch and appropriate pictures, moderate ring tones, select string about travel and sporting events, hire billing string and soon impression video clips and dispatch video messages. Vodafone live! Provides on-the-move string services. Place Vodafone UK operates over 300 of its own stores. It extremely sells through independent retailers e.g. Machine ring Warehouse. Customers are able to examine and practice products they are considering buying. Community are on labourer to ensure customers needs are matched with the correct product and to explain the different options available. Bill Vodafone wants to practise its services accessible to as assorted community as practicable: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly reward plans are available as well as prepay options. Call users can top up their telephone on dossier. Vodafone UK gives NECTAR reward points for every  £1 spent on calls, subject messages, picture messages and phone tones. Promotion Vodafone works with icons such as David Beckham to communicate its brand values. Above the list Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the comment extremely effectively. This is known as above the borderline promotion. Below the dossier Stores have special offers, promotions and speck of sale posters to attract those inside the stores to purchase. Vodafones stores, its products and its staff all project the brand image. Vodafone actively develops skilled regular relations by sending press releases to national newspapers and magazines to explain contemporary products and ideas. BRAND AND CUSTOMER COMMUNICATIONS Among all the Brand most powerful brands ranking is Ranked 9th globally. Vodafone has continued to focus on delivering a superior, consistent and differentiated customer participation through its brand and communications activities. A virgin Marketing Framework has been developed and implemented across the office, which includes a contemporary vision of expanding the Groups category from mobile only to total communications to be the communications leader in an increasingly connected existence. Brand and customer participation continues to implement Vodafones promise of helping customers cause the most of their interval. The brand utility has extremely developed a methodology to develop competitive limited market brand positioning, with limited brand positioning projects these days implemented in 12 markets. To enable the consistent practice of the Vodafone brand, a fix of guidelines has been developed in areas such as advertising, retail, online and merchandising, all including naked truth on how to cause the brand duty across every touch speck. By rationale of June 2006, eight markets have implemented the global retail base. In September 2007, Vodafone welcomed India with the Hutch is these days Vodafone campaign. The migration from Hutch to Vodafone was one of the fastest and most comprehensive brand transitions in the novel of the Plenty, with 400,000 multi brand outlets, over 350 Vodafone stores, over 1,000 petty stores, over 35 mobile stores and over 3,000 touch points reframed in two months, with 60% completed within 48 hours of the regulate. Vodafone regularly conducts Brand Health Tracking, which is designed to measure the brand performance against a number of key metrics and practise insights to facilitate the polity of the Vodafone brand across all Vodafone branded operating companies. This tracking has been in place by rationale of 2002 and provides continuous historical list against key metrics in all 19 Vodafone branded operating markets. Each operating society manages a interpret that complies with the standards and methodology fix by Vodafone Plenty Insights. An external accredited and inde pendent market trial aggregation provides global coordination of the methodology, reporting and subject. As a result of these activities the Vodafone brand is these days ranked number 11 in the Brand Top 100 global brands record, recently published in The Financial Times, with an estimated bill attributable to the brand of  £18.7 billion. For the 2008 financial year, Vodafone brand preference among its own users reached 81.9%, up 2.0 percentage points on the previous financial year, and a performance level that is 1.0 percentage speck higher than its closest competitors. In addition, the brand control among non-users of the brand has increased in the 2008 financial year to 33.5%, 1.8 percentage points above its market knowledge. STP Controversy Segmentation Mode Generation Overhaul usage Area of customer Duration of overhaul Geographical poser Targeting Vodafone is adopting a multi segment approach. They are offering a series of differentiated products to their respective market. Habitat calling cards for the family of those professionals who used to business abroad. Rs. 10 recharge for mini users. Cheap SMS facilities for youth. Facilities for circle users. Positioning -Where you go network follows you. Hutch as a brand always tried to connect with consumers in simple honest authentic transaction, while Vodafone is more young fun brand. So consumers will scrutinize a shift reflecting a more vibrant brand. The pug actor Irfan Khan will be retained for the brand promotion. They are talking about the exclusively of the network services they are offering to customers. Stores Mass media coverage Innovative distribution to reach customer Exclusive shops Hubs spoke Associate distributor Customer function Shop call centers Vans Relieve desk BRAND POSITIONING OF VODAFONE IN 1997-98 Brand Positioning of Vodafone currently VODAFONES POSITIONING OPPORTUNITY Differentiate the market using two vastness: service and consumer mindset. Telstra, as the traditional market leader, was perceived to have an audience comprising a conservative and older mindset. Its communications reinforced this perception. Optus with a servicing focus was increasingly becoming a conservative son of Telstra. BRAND EQUITY Probation OF VODAFONE Vodafone stands 9th position among all over the worlds brands in the terms of brand valuation. Points of Parity and Points of Difference of Vodafone Airtel Points of Parity Both the brands have same pricing strategies. Both the brands have same market segmentation. Points of Difference Target customers of Vodafone are middle troop citizens whereas Airtel targets the elite and up market aggregation citizens. Airtel positions itself as a lifestyle brand whereas Vodafone positions itself as habitual mans brand. SWOT Subject OF VODAFONE Strengths Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some amplitude the US Network infrastructure Influential presence in emerging markets such as India Weaknesses Slender focus of coercion of mobile on climate. Negative reimburse on assets (ROA) under perform key competitors liking ATT, BT Portion, Deutsche Telecom US business not nearly as strong as European/rest of the existence operations 80% of its duty is generated in Europe (see below for explanation) Opportunities Improve accessibility to wide range of customers Focus on cost reductions improving returns Majority stake in Hutchison Essar in India Probation and development of modern mobile technologies Threats Highly competitive market All the more lags extreme major competitors in the US Besides high penetration rates in key European markets European Union rule on cross-border cell telephone usage by customers Airtel is the biggest threat in India, it has maximum market participation in India. Meet the rising expectations of the brand loyal customers. PEST Examination Its an controversy of native land at broad macro level examines the kingdom under heading of political,  economic, social technological factors. Political- governmental legal issues affecting how gathering operates Edict Infrastructure Banning of telephone in trustworthy circumstances Health issues Economical Factors influencing the purchasing force of customer companies publish of capital. Valuation of 3G licenses Reward of telephone duration driven down. Worldwide recession. Third existence countries. Social Demographic cultural aspects of existence witch influence customer needs market bigness. Health subject. Demographic social trends. Picture phones. Mobile Etiquette. Saturation site. Technological Modernization innovativeness over a hour of generation influential to contemporary contemporary  technology. The cellular services has been started modern technologies enjoy following- 3G UMTS (2.5G) GPRS/WAP SMS/MMS The VRIO Framework Reward Rarity Imitability Aggregation Competitive implications Network infrastructure Yes No No Yes Competitive parity Diversified revenue base Yes Yes No Yes Temporary competitive utility Salient market position Yes Yes Yes Yes Sustained competitive function Network infrastructure One of Vodafones key technologies and wealth is the strong network infrastructure that supports its operations. To be able to provide mobile services, a strong network infrastructure is fundamental for the society. Vodafone operates 2G networks, through GSM networks, in all its mobile operating subsidiaries, offering its customers services such as voice, subject messaging and basic string services. All the networks application GPRS or 2.5G as well, which enables wireless access with mobile devices to list networks prize the internet. Vodafone extremely controls 3G networks offering its customers mobile broadband record access services allowing list download speeds of up to 384 kilobits per second. 2006 launched High Rapidity Downlink Packet Access (HSDPA) technology shortens download times significantly with record transmission speeds of up to 3.6 megabits per second and makes the usage of mobile broadband services all the more more skilled for the customers. HSDPA is enabled in the existing 3G network with after software updates. (Vodafone, 2007) The strong network infrastructure is a primary resource and enables the native land to respond to the growing customer needs with high quality services these days and in the ultimate. This salient resource is not a rarity in the wireless telecommunication industry and therefore it cannot be costly for the competitors to imitate. Many of the worlds large mobile operators have the same access to the same technology as Vodafone and a governance over massive networks. Vodafone is extremely well organized to exploit the all-inclusive competitive practicable of the network infrastructure by providing the employees a productive and safe working nature with good-looking performance based incentives. This resource is an organizational compel and generates a competitive parity. Diversified revenue mould By acquisitions, stakes in companies, and partner networks Vodafone has strategically expanded its presence to consider the whole existence. The native land has equity interests in 25 countries. Vodafones partner network arrangements extend to a further 38 countries. (Vodafone, 2007) Vodafone has significant mobile operations in countries such as Germany, Italy, Spain, UK, E gypt, Kenya, South Africa, Australia and Contemporary Zealand. In 2007 the largest geographic region was Germany with a contribution of 17.1% to the total revenue, followed by UK 16.3%, Spain 14.1%, Italy 13.5%, and other Europe 13.5%. Arcor and Pacific contributed 9%, Middle East, Africa and Asia 8.2%, and Eastern Europe the rest 9% of the revenues. (Datamonitor, 2007) Vodafones global reach and geographically diversified revenue base is a leading resource for the native land. This primary resource helps the kingdom to compensate its risks and losses. As diversified as Vodafones revenue replica is it is a rarity within the wireless telecommunication industry. Vodafones strategy is to actively plain their portfolio by investing into markets that offer a strong limited position. With strict financial investment criteria Vodafone maximizes its and its shareholders returns. (Vodafone, 2007) Vodafones competitors would not face a bill disadvantage in trying to imitate this resource. It is more about the strategy that a society implements than about the financial resources. Vodafone is well organized to exploit the plentiful competitive feasible of this leading and infrequent resource. The Boards argument is to generate trustworthy that the companys employees are aware of Vodafones strategic goals and mutual obligations. This resource is an organizational vigour and distinctive potency and generates a temporary competitive utility. Influential market position Vodafone is the worlds primary mobile telecommunications society. Vodafone operates in Europe, the Middle East, Africa, Asia Pacific and the US by subsidiary undertakings, associated undertakings and investments. In countries with significant operations Vodafones market shares are impressive; Germany 36%, Italy 33%, Spain 31%, UK 26%, South Africa 58%, US 25%, Egypt 48%, and Australia 18%. (Dossier monitor, 2007) A strong market share with the market leader position is an extremely influential and meagre resource which improves the companys brand image and gives it a solid foundation to enter contemporary credible markets. This resource is imperfectly imitable and the competitors would face a cost disadvantage in obtaining or developing it. Vodafones market leader position is based on the liking and effort of the companys employees. The society is well organized to plain effectively its employees to reach their all-inclusive practicable and benefiting themselves and the native land. This resource is an organizational coercion and sustainable distinctive potency and generates a sustained competitive overhaul. Porter Five Forces Of Vodafone Rivalry The threat of rivalry in this business is impacted by the low number of big firms in the market. There are a sporadic numbers of large firms worldwide that competes for the market share; this lowers the threat of rivalry. The firms that are in the profession on the other artisan are besides competitive and by rationale of of a relative slow market activity in this industry the firms fight over the market shares that are elsewhere there and that increase the threat. There is extremely a low level of switching costs to

The Holy Bible is Fact, Not Fiction :: Holy Bible Essays

The Holy Bible is Fact, Not Fiction The Hebrew word used for "day" is the word yom. Every other time the word is used in the Old Testament in conjunction with a number, a literal, 24-hour period of time is being described; what we know as a day. The word is never used metaphorically in the Bible. The verses most commonly used to say that the word day in Genesis could mean more than a 24 hour period are Psalm 90:4 and 2 Peter 3, which quotes Psalm 90:4. Psalm 90:4 - For a thousand years in Your sight Are like yesterday when it passes by, Or as a watch in the night. 2 Peter 3:8 - But do not let this one fact escape your notice, beloved, that with the Lord one day is like a thousand years, and a thousand years like one day. Notice the phrases "are like" and "is like." The Greek word used in 2 Peter is 3:8 for that phrase is like is the word hos, a word used in a figurative comparison - the word as. We must always keep things in the proper perspective: Science is of men; the Bible is of God (2 Timothy 3:16 - "All Scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness"). The almighty, all-powerful, omniscient, omnipresent God we worship obviously has the ability to create the world in an even shorter time; He could speak one word and it ALL would come into existence. He says in His Word that He created it in six days, why can't we let Him speak for Himself and take it at face value. God's Word is infallible, people ARE NOT. Exodus 20:11 - For in six days the LORD made the heavens and the earth, the sea and all that is in them, and rested on the seventh day; therefore the LORD blessed the Sabbath day and made it holy. Exodus 31:16-17 - 'So the sons of Israel shall observe the Sabbath, to celebrate the Sabbath throughout their generations as a perpetual covenant.' "It is a sign between Me and the sons of Israel forever; for in six days the LORD made heaven and earth, but on the seventh day He ceased from labor, and was refreshed." If we were to assume that Creation lasted more than 6 24 hour days, the "sign" the second passage speaks of would be a pretty poor sign - a comparison between a 6000 year creation and our 7 day week wouldn't be very meaningful.

Ptlls Unit1.1

Level 3 – 1. 1Â  Summarise key aspects of legislation, regulatory requirements and codes of practice relating to own role and responsibilities As a tutor in the lifelong sector I have a responsibility to myself my peers and my students to keep up to date with current legislations and codes of practice. In the first aid industry guidelines are changing every year as more information and research is being done, I need to keep up to date with the resuscitation council guidelines and the HSE first aid regulations 1981 and Ofqual.I also need to keep up to date my own First Aid at Work certificate. I can’t teach any subject that I am not thoroughly trained in and I must make sure my students understand the subject and are fully competent before I sign them off. When I am running a first aid course I need to take in to account Copyright, Designs and Patents Act 1988 (The Copyright and Related Rights Regulations 2003). covering the reproduction and use of course materials, the first aid at work act 1974 in which I have a responsibility to employees (my course assessor) My students and any visitors.As I am travelling to different venues I need to carry out risk assessments for each area, familiarise myself with the building and facilities from building lay out and emergency exits to trip hazards and room temperature. The equality act 2006 recognises inclusiveness by respecting the right of learners to attend and participate no matter what their gender, religion, race, disability, sexual orientation or age so my courses must be open to all and tailored to suit their needs which in turn also covers the disability discrimination act 1995, the sex discrimination act 1975 the race relations amendment act 2000.I need to pay my assessors the same fee and treat them the same taking in to account the equal pay act 1970 the human rights act. I need to make sure I keep all of my students records locked up in a safe and secure place to comply with Data Protection Act 1998. regulating the storage and use of information. I also have to abide by the IFL code of practice as an affiliate member and PFE First Aid Instructors code of practice.

‘Of Mice and Men’ †The Theme Of Lonelyness Essay

Many of the characters in ‘Of Mice and Men’ are lonely. They experience loneliness and seek comfort in many different ways. Loneliness is defined as the unhappiness that is felt by someone because they do not have any friends or do not have anyone to talk to. People deal with loneliness in many ways. Introverts form a barrier and keep people away. They want to be isolated from others and keep to themselves. They have neither roots nor friends. Introverts usually keep quiet and draw in on themselves. However, extroverts are the opposite. They seek attention and react to their environment by being aggressive or are overwhelmed with emotions. Loneliness is a major theme in ‘Of Mice and Men’; George and Lennie manage to avert it by their relationship; it embitters Candy and Crooks and it kills Curley’s wife. Steinbeck sees loneliness as a part of the human condition, something we are born with, and something we either fight or endure for the rest of our lives. Soledad, ‘Our Lady of Loneliness’ is not a nurturing environment. It is a place where everybody is isolated because there is a lack of trust and friendship. The Great Depression of 1929 led to this because in many states of America there was unemployment, a lack of money and no relief offered to jobless men and women. Without work, many people lost their self-respect; others continually struggled to find work, often travelling thousands of miles across America, leaving homes and families behind them. They were known as itinerant workers. In the country things were almost worse than they were in the cities; farmers were being driven off their land, there had been a series of droughts which had ruined the crops and dried up the soil and farmers could not afford to re-pay the bank loans which helped them to buy their farms in the first place. Men used to move from ranch to ranch trying to look for work to earn a living and because of this, it was hard for them to make friends. Some who realise that they are lonely seek comfort in many ways such as having a ream or reading books like Crooks does. Others who are lonely, like Curley do not seek comfort because they are not aware of it. During that time, many of the Americans sought comfort by having the American dream; which was to own a piece of land however big it was and to earn money from it. One of the characters who experiences loneliness and seeks comfort by having a dream is George. He does not experience it as much as the other characters on the ranch as he has a companion, someone who he can befriend. George looks after Lennie and acts like a parent figure. An example of this is when Lennie drinks â€Å"from the surface of the green pool.† George is always looking out for him to protect him from danger. â€Å"‘Lennie!’ he said sharply. ‘Lennie, for God’s sake don’t drink so much.† George has to take care of Lennie, even though he knows that Lennie has a disability, he continues to teach him about what is right and wrong. However, George does suffer loneliness as he is often seen playing solitaire in the bunkhouse alone. George may be lonely because he cannot have intellectual conversations in his relationship with Lennie. Therefore, he often goes to the whorehouse with the other men on the ranch. Although George is more likely to be lonely than Lennie, they share true companionship. They are able to trust each other and are together as one. They are two completely different characters yet they are so close. George is like a parent figure who is â€Å"small and quick† and Lennie the complete opposite; someone who is â€Å"large.† The men on the ranch see it as a surprise to see the two of them together; they cannot understand the relationship that these two share as the have never had it themselves and do not understand that they themselves are lonely. Slim admires George and Lennie’s relationship because he understands that people do need friends. â€Å"He ain’t mean,† said Slim. â€Å"I can tell a mean guy a mile off.† His wise nature helps him to understand Lennie and the situation George is in. Although at first Candy does not understand George and Lennie’s relationship, he begins to understand it when he loses his dog. However, Carlson nor Curley do not understand their relationship, as they are not aware that it exists themselves. Those who do realise seek comfort. George and Lennie both share a dream together. â€Å"Some day- we’re gonna get the jack together and we’re gonna have a little house and a couple of acres an’ a cow and some pigs-â€Å" â€Å"An’ live off the fatta the lan.† The dream gives them something to live for; without each other, the dream is worthless. Later in the novel when Lennie is shot George does not want to continue with the dream because he knows that it cannot happen, as Lennie is not there anymore. George tries to seek his comfort by talking to Slim and telling him how he feels. He is able to do this, as Slim understands what he is going through. The dream he shares with Lennie also helps him to seek comfort; this makes him feel closer to Lennie as they are sharing it. George knows that the dream is unattainable yet he still keeps hold onto it. â€Å"I’m stayin’ right here. I don’t want to get mixed up in nothing. Lennie and me got to make a stake.† This suggests that George needs Lennie’s hospitality and without him, the dream is nothing whatsoever. Lennie seeks comfort by petting small animals. He has a need for physical contact, usually with small animals. This makes him unable to control this need to display warmth and he is unable to see the consequences even though he â€Å"were sick the previous night.† Being able to learn from the past is one of his dangerous failings and it seems to catch up with him wherever he goes. Lennie is not lonely because he has George. Without George, Lennie would not be able to survive because he constantly needs to be taken care of. Another reason why Lennie might not be lonely is that he does not know what loneliness is, therefore he does not realise that people on the ranch are lonely, he just knows that he does not like it on the ranch. â€Å"Le’s go, George. Le’s get outa here. It’s mean here.† This suggests that Lennie has some sense of danger; even though he does not know what it is, therefore he feels uncomfortable, scared, and insecure. Another character that is also insecure is Crooks; he is lonely because the other men on the ranch do not mix with him as he is black, a â€Å"Negro,† and has also injured his back. Even though he did have part of the dream when he was younger; he has now lost it and misses it. The fact that he did have the dream and has now lost it makes it even more distressing for him because usually if you have not had something you do not miss it. However, if you do have it and then you lose it, you become intense, insecure, and scared to communicate with others because you might be afraid that you may lose your individuality. There is racial prejudice in Soledad, which makes Crooks isolated therefore, he is aware that no one likes him and feels ostracised from the bunkhouse. Crooks is â€Å"proud† and â€Å"aloof† because he has learnt to be this way this due to the years of constant abuse therefore, he suffers alone in silence by reading â€Å"a mauled copy of the California Civil code for 1905†. This suggests that he is literate, independent, and knowledgeable as his purpose is to educate himself and is very aware of his rights. As Crooks is lonely, it has a negative effect on his behaviour as he becomes aggressive with anyone who comes into his bunkhouse and he does not like to communicate with others. He is more of a reserved character who gets angry and is emotional. He says â€Å"You got no right to come in my room† because he is not used to visitors as he is isolated from others and has no clue what George’s friendship means to Lennie when he tells Lennie that George is not going to come back. His anger and pride get the better of him on this occasion; he uses it as a defence against the harsh treatment he receives from the people on the ranch. Crooks tries to seek comfort from the loneliness he has; he does this by talking to Candy and Lennie about the past and his feelings even though he knew that Lennie is not listening to what he is trying to say. This made Crooks relieve the emotions he had drawn into himself. At first, he is â€Å"aloof† but gradually realises that Lennie is not a threat because his manner is open and not prejudice. He reveals about his childhood when he played with white kids and was unaware of prejudice. He happens to realise that the value of communicating is important and taunts Lennie with the idea that George might not return for him because he seems to get pleasure in Lennie feeling the loneliness he feels. Crooks happens to know â€Å"It’s just bein’ with another guy. That’s all † that counts. He causes torture and knows that Lennie is understanding about him being lonely because â€Å"Crooks’ face lighted with pleasure in his torture† and when â€Å"a guy gets too lonely, he gets sick.† He knows this because he has had the love and affection from his childhood and has experienced the American dream; the same dream George and Lennie want to achieve. â€Å"I remember when I was a little kid on my old man’s chicken ranch. Had two brothers. They was always near me, always there.† Crooks remembers a happy childhood with the companionship of his brothers. He becomes friendly with Lennie because he knows that Lennie wants the dream as much as he does and he also knows that â€Å"never a god-damn one of ’em ever gets it† because it is unattainable. Curley’s wife is another lonely character in â€Å"Of Mice and Men.† She presents herself as a tart because of the intense loneliness she experiences. She seems to always want to get attention from the other men however this does not happen the way she wants it to because everyone she approaches rejects her. She is treated like a possession by Curley and is not expected to have her own personality. Although the other people on the ranch do notice her, they do not communicate with her for fear of Curley’s anger. It is sad that she cannot communicate with the men and that there are no women on the ranch for her to befriend. She is vulnerable and a miserable, immature women who is desperate for love and companionship. The reason why she is so miserable is that she did not have enough confidence to trust her mother. She was brought up in the atmosphere of violence and this is what has made her personality, which is an extrovert, who seeks attention from others; but truly inside from the heart she is quite pleasant woman whose personality was not yet discovered by the men on the ranch until she was dead. Curley’s wife wears â€Å"her fingernails red† and â€Å"she has a little bouquet of ostrich feathers in the insteps of her mules.† Not only this but she also provokes attention by â€Å"thrusting her body forward† in the doorway when George and Lennie are introduced. Her â€Å"full rouged lips and wide spaced eyes, heavily made up† shows that she is always seeking attention, and is very flirtatious. The way she moved, â€Å"so that her body was thrown forward† shows she is provocative even with strangers, such as George and Lennie. At first she is portrayed as a tart because she is described as a girl â€Å"who had full, rouged lips† and â€Å"her fingernails were red†; this suggests that she is presented as a tart as red is symbolic for danger and passion; but a the novel develops we begin to understand why she behaves in a flirty way. We are able to see what she is really like inside and if she had more confidence and trust in her then maybe she could have been a different person. She â€Å"coulda been in the movies, an’ had nice clothes. all of them nice clothes to wear† and she â€Å"coulda sat in them big hotels, an’ had pitchers’ taken† of herself. However, her dream could not have been achieved because the man who promised her all this never wrote back. She wants to overcome her loneliness by being in the movies and wants to have some friends to befriend. Curley’s wife is lonely because of her actions. They have led to her being lonely and desperate for affection and comradeship. She has a different image to how the men perceive her. She wants recognition by others to show them that she is not a tart and she can be a friendly person. She shows her vulnerability and humanity by considering Lennie by trying to tell him how she feels. Curley’s wife tells Lennie her secret because she knows that Lennie will not say anything and even though he does not understand what she is trying to say, he is able to just listen to what she says. Candy is totally opposite to Curley’s wife as she is an extrovert and he is an introvert. Candy is lonely not only because he has lost his dog but his dream has also been shattered. Candy was very proud of his dog and it is a shame that they were parted; as together, their companionship was strong. Candy said â€Å"you wouldn’t think it to look at him now, but he was the best damn sheep dog I ever seen† because he loved his dog and it was the only thing that stopped him from being lonely; he was very compassionate about his dog. When Carlson assumes that Candy can soon get another pet, Candy is being pressurised by him and has to give the dog up. If you love someone so much then you will let them go because you would want to do the right thing for them rather than being selfish and choosing what is right for you. Candy’s dream is to be with George and Lennie and own a ranch. He announces to Curley’s wife that they are going to have a house of their own. Curley’s wife appreciates this and makes him angry but he controls his temper and orders her to leave, telling her that she is not wanted. Candy gains confidence and courage to tell her what people think of her. Candy’s eagerness shows that the dream is actually becoming a reality to him. â€Å"I ain’t much good but I could cook, tend the chickens and hoe the garden.† He is willing to help around the farm and to buy the ranch because he is desperate for his dream to become a reality and wants companionship. He knows that he is an old man almost useless because of his age and a broken hand yet he is willing to sacrifice everything he has just for his dream to come true. Candy is lucky to have a dog for companionship because he and his dog are the closest thing on a ranch to George and Lennie’s relationship. His dog was â€Å"a good sheep dog when he was younger. He stood his broom against the wall.† He is lucky because the other characters do not have anything to love or trust. He felt that he should have shot the dog himself. Candy is angry with Curley’s wife because he knows that she has destroyed their dream. But after he realises that she was in pain, was sad and looking for companionship. â€Å"Now Candy spoke in his greatest fear,† tells us that he was terrified that his dream had been shattered. Candy tries to overcome loneliness by shutting everyone out and is left to grieve in his own world. The silence indicates pain and loneliness. When his dog was shot, Candy â€Å"rolled slowly over and faced the wall and lay silent† because there was tension built up in the atmosphere and Candy was upset because of the loss of his dog. Candy curls up into a foetal position. His spirits are lifted when he is part of the dream but then again it is shattered when Curley’s wife dies. He forms a barrier and shields himself from the outside world. He experiences anxiety and does not want to talk to anyone because he is too upset and he finds it difficult to talk to them about his problems. Curley is also lonely but does not realise it. His loneliness has affected his character. He is very aggressive and feels superior to the other men, especially those who are larger than him. This suggests that he wants to have power over everyone else. His aggression shows his character suggests that he is very short tempered â€Å"an’ Curley’s handy, god-damn handy† as he â€Å"got in the finals for the Golden Gloves.† Curley has no trust in anyone not even in his wife as â€Å"he spends half his time lookin’ for her.† He treats her like a possession and even though he has only married her for a week, he is always looking for her. He is an extrovert who is insecure. He seeks comfort by beating up people. When the men on the ranch gather to attack him, he feels threatened by it and has to prove that he is superior to everyone else. He does this by attacking Lennie and lashing out on him even though Lennie has not done anything to him. He says â€Å"come on, ya big bastard† because he wants Lennie to feel how he feels and wants to beat him up because he is larger than him. Curley does not know that he is lonely; he thinks that everyone has a lower status than him so he can boss them around. His dream is to have power over everyone else and wants to get respect from them. His dream has already been achieved. In â€Å"Of Mice and Men† Steinbeck shows us that those who have no understanding of relationship are totally unaware of George’s and Slim’s emotions because they have no friendships themselves. Carlson’s final observations are insensitive and show that he is ignorant of his own loneliness. Neither he nor Curley understands the pain George is experiencing. George and Lennie manage to avert loneliness by their relationship. Steinbeck sees loneliness as a part of the human condition, something we are born with, and something we either fight or endure for the rest of our lives. â€Å"I seen hundreds of men come by on the road an’ on the ranches with their bindles on their back an’ that same damn thing on their heads. Hundreds of them. They come, an’ they quit an’ go on; an’ every dam one of ’em’s got a little piece of land in his head. An’ never a god-damn one of ’em ever gets it.† Steinbeck suggests that everyone has a dream even though it is unattainable; it keeps their spirits up and makes them look forward to achieving, something that is inspiring and to keep their hopes up.

Carbon Dioxide and Greenhouse Effects

Carbon Dioxide and Greenhouse Effects Introduction Scientists have attributed greenhouse effect or global warming as a significant factor, which is causing climate change and threatening the existence of humanity and other forms of life.Advertising We will write a custom research paper sample on Carbon Dioxide and Greenhouse Effects specifically for you for only $16.05 $11/page Learn More Scientist argue that, greenhouse effect occurs when greenhouse gases such as carbon dioxide (CO2), chlorofluorocarbons, methane, and water vapor accumulate in the atmosphere and shield the earth from emitting long wave radiations into the atmosphere. Since the earth surface hardly loses any radiations from the sun into the atmosphere, due to the greenhouse effect, global warming ensues. Scientific studies have shown that human activities are the main cause of global warming because they increase the amount of CO2 and chlorofluorocarbons in the atmosphere. According to Kerr (2011), exponential anthropogenic emis sion of greenhouse gases poses a serious threat to stability of earth’s climate and subsequently affects humanity, flora, and fauna negatively (142). Although global warming is a considerable challenge, which climatologists are grappling with, new scientific findings show that CO2 is not responsible for global warming since its concentration has been relatively stable for centuries. Thus, there is continuing debate as to whether anthropogenic emission of CO2 is the cause of global warming. To prove that increased amount of CO2 in the atmospheres does not cause the greenhouse effect and subsequently global warming; this research paper examines scientific debate regarding global warming. Carbon Dioxide and Global Warming Increasing amount of CO2 in the atmosphere has elicited extensive debate of global warming. Climatologists have warned that exponential increase in levels of CO2 is posing a considerable threat to the existence of life on earth because it causes global warming. The debate has been raging as to whether global warming is a natural occurrence or an anthropogenic consequence, but there is undisputable evidence that temperature of the earth has been continually rising for centuries. Rahmstorf (2008) argues that, climatologists expect that, by 22nd century, temperature of the earth will rise by 5oC or more globally, while regionally, it will by more than 10 oC (p.36).Advertising Looking for research paper on ecology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Given current trends of human activities, the rise of temperature will continue for more centuries to come if immediate and long-term interventions are not in place to regulate anthropogenic emissions of greenhouse gases. Numerous studies suggest that increase in CO2 level is concomitant with temperature increase, meaning that CO2 is responsible for climatic change, which seems to threaten the existence of life on earth. Increase in t he levels of greenhouse gases such as CO2, chlorofluorocarbons, and water vapor clearly indicate that global warming is a reality that humanity must address or face extinction due to impeding climate change. Although greenhouse gases are many in the atmosphere, CO2 contributes considerably to climate change because of its abundance in the atmosphere and sources of emissions. Idso and Idso (2011) explain that, preindustrial levels of CO2 were about 280 parts per million (ppm), but the current level of CO2 is over 380 ppm (13). Therefore, it means that increasing levels of CO2 in the atmosphere is the cause of global warming. Hence, change in CO2 levels by 100 ppm substantially prove that CO2 is a greenhouse gas that has contributed significantly to global warming. Climatologists view that, with current trends of anthropogenic emission of CO2, it is predictable that, by 22nd century, the levels will be about 1000 ppm. Intergovernmental Panel on Climate Change (IPCC) considers CO2 leve ls of between 400 to 600 ppm to be extremely dangerous. Surprisingly, currents levels of CO2 stand at about 380 ppm, while levels of total greenhouse gases are about 450 ppm. Furthermore, there has been increased emission of greenhouse gases recently because virtually all countries across the world rely on fossil fuel as a source of their energy. Such trends are quite alarming because they depict that anthropogenic emission of CO2 is responsible for global warming and subsequent climate change. According to Chen and Wang (2011), IPCC has demanded that countries should ratify United Nation recommendation of stabilizing greenhouse gases in the atmosphere and reducing anthropogenic emission of CO2 (765). Both the United Nations and IPCC have supported the view that increasing levels of CO2 is causing global warming. Although greenhouse gases come from various sources, CO2 emissions are mainly due to anthropogenic sources. It is evident that the main cause of drastic increase in CO2 lev els is increased utilization of fossil fuel. Given that amount of fossil fuel used correlates with the amount of CO2 emitted into the atmosphere, emission estimates indicate that, there is an exponential increase in levels of CO2.Advertising We will write a custom research paper sample on Carbon Dioxide and Greenhouse Effects specifically for you for only $16.05 $11/page Learn More Glikson (2009) argues that, apparent increase in CO2 levels forms about 57% of total emissions as ocean and biosphere, which acts as carbon sinks, have absorbed approximately 43% of total emissions (16). Therefore, it means that, had it not for carbon sinks to absorb significant percentage of CO2, there would be a high percentage of CO2 in the atmosphere, which consequently could have caused serious climate changes due to global warming. Thus, estimates show that oceans alone have absorbed approximately 30% of anthropogenic emissions making marine environment become acidic. There fore, anthropogenic emission of CO2 does not only cause global warming but also acidify marine environment, thus threatening the existence of marine life. Supporting Views of Global Warming Proponents of Global Warming argue that climate change mainly result from human activities that emit greenhouse gases into the atmosphere. Greenhouse gases accumulate in the atmosphere and create a greenhouse effect that shields radiations from the earth surface from escaping into the atmosphere, thus increasing temperature of the earth. Therefore, the argument that global warming is a natural process of the earth does not give sufficient evidence since it only presumes that temperature is a variable factor that varies from one place to another and from one year to another. Moreover, critics of anthropogenic argues that, despite the increase in the use of fossil fuel and the temperature of the earth remained relatively constant and dispute that human activities are the cause of global warming. Ac cording to Kaufmann, Kauppi, Mann, and Stock (2011), apparent increase in global temperature for the last 50 years is due to a measurable increase in anthropogenic emission of CO2 (3). There was insignificant rise in global temperature between 1998 and 2008 because sulfur emissions brought about cooling effect, which cancelled out warming effect of greenhouse gases, especially CO2. Therefore, although increasing level of CO2 causes global warming, other factors such as sulfur alleviate greenhouse effect in the atmosphere.Advertising Looking for research paper on ecology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Increasing concentration of CO2 and other greenhouse gases are the cause of global warming. Given that human activities emit a lot CO2 into the atmosphere, they contribute significantly to the occurrence of global warming. Therefore, anthropogenic emission of CO2 is easily quantifiable because the amount of fossil fuels used correlates directly with the amount of CO2 in the atmosphere. During preindustrial period, CO2 concentration in the atmosphere was about 280 ppm, but currently concentration is about 380 ppm. Plausible explanation for the huge increase in concentration of CO2 in the atmosphere is anthropogenic emission, which occurred due to industrialization. Industrialization led to increased consumption of fossil fuel and concomitant emission of CO2. Konkel (2011) argues that, the current levels of CO2 in the atmosphere are unprecedented because, human activities associated with industrialization emit a significant amount of CO2 (10). Current amount of CO2 in the atmosphere i s partial because it consists of about 57% of total emissions while biosphere absorbs about 43%. Hence, if it were not for oceans and biosphere to absorb about 43% of carbon dioxide, global warming would have caused drastic climatic changes that threaten the existence of life on earth. Amidst criticisms that parameters and models of measuring global warming are unreliable, proponents of CO2 theory continue to assert that, their projections are quite credible. Hence, climatologists have used numerous parameters and models to enhance consistency of data collected and to promote effective analysis of data. Since there is significant disparity in temperature at local and global levels, consistency of variability is quite evident to suggest that anthropogenic emission of CO2 in certain places relates with temperature of specified locations. Thus, proxy data collected from tree rings, corals and ice cores give an overall picture of occurrence of global warming. Furthermore, climatologists have used modern technology of satellites, which takes real-time pictures showing changes in sea levels and melting of ice at Arctic and Antarctic regions. However, Rahmstorf (2008) affirms that, since 1979 to present, satellite has effectively shown that about 20% of Arctic sea ice cover has shrunk due global warming, which makes it melt (44). Hence, melting of ice and rising sea levels are undisputable effects of global warming that occur due to anthropogenic emission of greenhouse gases. Opposing Views of Global Warming Opponents of anthropologic climate change argue that global warming is a natural process that does not need any intervention. Despite wide claims that support that greenhouse gases are the main causes of climate change and global warming, Xhao contends that, global warming is a myth because the temperature of the earth has been waxing and waning throughout the history (1988). Opponents of global warming argue that although natural processes mainly contribute to a ccumulation of greenhouse gases in the atmosphere, they are subject to natural factors that balance their composition in the atmosphere. Thus, to assert that CO2 causes global warming is not plausible since CO2 has been accumulating in the atmosphere for centuries yet there is no concomitant increase in temperature. Recent study indicates that temperature increase has stagnated in spite of increased usage of fossil fuel across the world. Wang and Chameides (2007) argue that, between 1998 and 2008, there was negligible increase in temperature, and decline in surface temperature by 0.2 oC between 2005 and 2008, yet anthropogenic emission of CO2 increased tremendously (4). Since the amounts of CO2 emitted are not consistent with the increase in temperature, it means that CO2 does not cause global warming. If anthropogenic emissions from fossil fuels were causing global warming, the temperature of the earth would have significantly increased proportionately. From the industrial revoluti on to now, anthropogenic emission of CO2 would have multiplied amount of CO2 in the atmosphere and cause significant change in temperature, but this has not occurred. Thus, increase in CO2 levels does not cause global warming. Due to claims of the IPCC and United Nations that CO2 is responsible for climate change because it causes global warming, the United States formulated strategies of cutting down anthropogenic emissions. In spite of effective strategies that the United States has put in place to cut down emission of CO2, the total amount of anthropogenic emissions did not change. According to Clement (2011), emission of CO2 will not change because there is constant growth of economy, industries, and population, which are significant factors that influence emission of CO2. (952). Thus, regulation of CO2 emissions is a futile process as effectively illustrated by Jevons paradox. Logically, if CO2 emissions were causing global warming, reduction of emissions would have gradually l ed to decrease in the overall amount of CO2 in the atmosphere and caused a significant drop in temperature. Thus, according to Jevons paradox, reduction of CO2 emission will neither be possible nor cause any marked drop in temperature because CO2 does not cause global warming. Argument that CO2 causes global warming is against scientific tenets of importance of CO2 to living things. It is obvious that CO2 is a source of carbon that plants utilize during photosynthesis when making carbohydrates. Numerous scientific studies have illustrated that level of CO2 in the atmosphere determines the rate at which plants grow. Plants that grow at high concentration of CO2 mature faster as compared to plants that growth at low concentration of CO2. Therefore, it is evident that CO2 is essential for healthy growth of plants, which is beneficial to animals, as well. According to Morgan (2011), high concentration of CO2 in the atmosphere is beneficial to C4 plants because it does not only increase their growth but also decreases rate of losing water through transpiration (203). Thus, in arid areas with a limited amount of water and high concentration of CO2, there is increased productivity of plants contrary to expectation that global warming due to increased levels of CO2 is detrimental to plants in arid lands. Increasing concentration of CO2 in the atmosphere and fluctuating temperature increase indicate that other confounding factors that significantly influence global warming exist. According to Ashworth (2009), in the year 2000, water vapor decreased by 10% and CO2 levels remained relatively constant in the atmosphere, but there was temperature increase by 25%, contrary to expectations of what would have occurred because of low concentration of greenhouse gases (2). However, abnormal increase in temperature in spite of a significant decrease in anthropogenic emission of greenhouse gases tends to disapprove the claim that anthropogenic emission of CO2 causes of global war ming and suggests that other confounding factors in the environment are responsible for global warming. Critics of anthropogenic climate change argue that, parameters, which scientists use in measuring the amount of greenhouse gases in the atmosphere and temperature increase, are not reliable since they are subject to many confounding factors. Ashworth (2009) disputes that, temperature measurements originate from proxy data such as tree rings, corals, and ice cores that link with local temperatures and other parameters that influence real temperature variation (5). Local and regional temperatures can be significantly higher than global temperatures because of variation in causes that may not necessarily reflect global warming. Moreover, critics argue that the use of satellites in measuring temperature of the earth through radiations is unreliable since it is prone to effects of atmospheric radiations from the sun. Short life span of satellites also affects the accuracy of data colle cted due to daily variation of temperature and calibration of satellites. Thus, temperature of the earth is fairly constant and subject to other environmental factors other than anthropogenic emission of CO2. Critics of CO2 theory of global warming assert that, the earth was warmer during medieval times as compared to current climate, meaning that temperature rise preceded the increase in CO2 levels. They assert that, the problem with proponents of global warming is that, they assume that the earth was colder during ancient times, but progressively gets warmer as anthropogenic emission of CO2 increases in the atmosphere. The assertion that CO2 causes global warming has it basis on insufficient data, which relied on incidental consistency of temperature increase and CO2 increase in a period of 1985 to 2000. However, historical data show that, CO2 levels and temperature increase do not correlate; thus, it is not plausible to affirm that CO2 is responsible for global warming and climat e change witnessed in the recent past. According to Evans (2007), from 2000 to 2003, it became evident that temperature increase preceded CO2 by approximately 800 years (1). Hence, one can even argue that temperature increase elevates levels of CO2 in the atmosphere because it speeds up biological process in an ecosystem. In 2008, scientists who held International Conference on Climate Change conclusively ruled that CO2 does not cause global warming via greenhouse effect. Based on the greenhouse effect, it is feasible to state that temperature increases as one ascends towards the atmosphere, but this is not the case. Coffman (2008) argues that, anthropogenic CO2 theory of global warming needs to demonstrate that mid-troposphere is warmer than earth surface by 2-30 C as expected (2). However, earth surface is warmer than the atmosphere, thus contradicting greenhouse effect of CO2 in the atmosphere. Hence, scientists concluded that greenhouse gases, particularly CO2, are not significa nt drivers of global warming and climate change as widely claimed by some scientists and climatologists. Moreover, Jaworowski (2007) adds that, politicians and bureaucrats agree that, there is no sufficient scientific evidence to prove that CO2 causes global warming, but they continue to support it because of financial gains (41). Scientific evidence cannot support the claim that CO2 causes global warming because, anthropogenic emission gives about 3%, while land and seas emits the remaining 97% of total emissions of CO2. Proponents of CO2 theory target anthropogenic emissions because they can derive some benefits by imposing the tax on industries. Conclusion For decades, environmental scientists and climatologists have blamed increasing levels of CO2 in the atmosphere for causing global warming and climate change. They argue that increasing level of CO2 is causing global warming through the greenhouse effect, which subsequently influence climate change. However, many scientists hav e come to discredit CO2 theory of global warming by asserting that global warming is a natural occurrence that has no link with CO2 levels. Critics of CO2 theory of global warming argue that, the theory is fallacious because it has no credible scientific basis to explain the correlation between temperature change and CO2 levels. Therefore, general claims that link anthropogenic emission of CO2 to global warming are more political than scientific. Reference List Ashworth, Robert. 2009. No Evidence to Support Carbon Dioxide Causing GlobalvWarming. Climate Studies, 1-8. Chen, Toly, and Yi-Chi Wang. 2011. A Fuzzy-Neural Approach for Global WarmingvvConcentration Forecasting. Intelligent Data Analysis 15, no. 5 (February): 763-777. Clement, Matthew. 2011. The Jevons Paradox and Anthropogenic Global Warming: AvPanel Analysis of State-Level Carbon Emissions in the United States, 1963-1997. Society and Natural Resources 24, no. 9 (May/June): 951-961. Coffman, Michael. 2008. Scientists Overw helmingly Declaim Rile of CO2 in GlobalvWarming. International Conference on Climate Change, 1-4. Evans, David. 2007. Carbon Emissions do not Cause Global Warming. InternationalvClimate and Environmental Change Assessment Project, 1-5. Glikson, Andrew. 2009. Climate Change: The Current Rate of CO2 Rise isvUnprecedented in the Recent History of the Earth. Natural Science, 1-23. Idso, Craig, and Sherwood Idso. 2011. Carbon Dioxide and Earth’s Future: Pursuing thevPrudent Path. Center for the Study of Carbon Dioxide and Global Change, 1-168. Jaworowski, Zbigniew. 2007. The Greatest Scientific Scandal of Our Time. Science.v41-53. Kaufmann, Robert, Heikki Kauppi, Michael Mann, and James Stock. 2011. ReconcilingvAnthropogenic Climate Change with Observed Temperature 1998-2008. Proceedings of the National Academy of Sciences, 1-4. Kerr, Richard. 2011. What Heated Up the Eocene? Science 331, no. 6014 (July): 142-v143. Konkel, Lindsey. 2011. Current Rate of CO2 Emissions Unprecedented In Earths Past.vEarth 56, no. 9 (September): 10-14. Morgan, Jack. 2011. C4 Grasses Prosper as Carbon Dioxide Eliminates Desiccation invWarmed Semi-Arid Grassland. Nature 476, no. 7359 (November): 202-205. Rahmstorf, Stefan. 2008. Anthropogenic Climate Change: Revisiting the Facts.vPotsdam Institute for Climate Impact Research, 34-53. Wang, James, and Bill Chameides. 2007. Are Humans Responsible for GlobalvWarming? A Review of the Facts. Environmental Defence, 1-6. Xhao, Xiaobing. 2009. Is Global Warming Mainly Due to Anthropogenic GHGvEmissions? Energy Sources, Part A: Recovery, Utilization and Environmental Effects 33, no. 21 (April/May): 1985-1992.

Borne By, Borne On, and Borne With

Borne By, Borne On, and Borne With Borne By, Borne On, and Borne With Borne By, Borne On, and Borne With By Maeve Maddox The English word bear has so many definitions and uses that it could provide fodder for several posts. This article is about the use of the past participle borne followed by a preposition. Here is the odd usage in my local newspaper that prompted this post: there’s blame to be borne on everyone. I looked on the Web to see if anyone else was using â€Å"borne on† in this way. I found these examples: [Lack of fresh food] leads to lower lifespans in these areas, higher healthcare costs borne on everyone and general malaise. And, we had people opting out of the system and waiting until they got sick to charge ER costs that were ultimately borne on everyone else.   If you have seen the documentary The Corporation, you will be familiar with the economics term externalities which are the external costs of any enterprise which are borne on everyone else but the enterprise itself. Today most people think that [the expense of] having children should be borne on everyone else. Blame and expense are borne by people, not on them. Here are examples of the correct use of borne followed by the prepositions with, on, and by: His wife has borne with his faults for fifty years. The returning war hero was borne on the shoulders of two burly police officers. The price increase was borne by consumers. Borne is more poetic than mere carried. Fitzgerald used the word in the closing line of The Great Gatsby: So we beat on, boats against the current, borne back ceaselessly into the past. Borne often has the connotation that whatever is being carried–literally or figuratively– requires great effort: Over the casket the great flag that had draped it [was] held widespread in the hands of the eight petty officers who had borne the heavy weight to its place. She is a woman who  has borne disappointment  all her life. Borne is used as a suffix to create words that have the sense of being carried or distributed: Water-borne diseases are any illness caused by drinking water contaminated by human or animal faeces, which contain pathogenic microorganisms. High in the sky, water in clouds can act as a temptress to lure  airborne pollutants  such as sulfur dioxide into reactive aqueous particulates. The speaker who said, â€Å"There’s blame to be borne on everyone† was mixing up two ideas. Blame is placed on someone, but, once placed, blame is borne by the person blamed. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†Expanded and Extended

Thermoplastic vs. Thermoset Resins (Composites)

Thermoplastic vs. Thermoset Resins (Composites) Thermoplastic  polymer  resins are extremely common, and we come in contact with thermoplastic resins constantly. Thermoplastic resins are most commonly unreinforced, meaning, the resin is formed into shapes and have no reinforcement providing strength. Examples of common thermoplastic resins used today, and products manufactured by them include: PET  - Water and soda bottlesPolypropylene - Packaging containersPolycarbonate - Safety glass lensesPBT - Childrens toysVinyl - Window framesPolyethylene  - Grocery bagsPVC - PipingPEI - Airplane armrestsNylon  - Footwear Many thermoplastic products use short discontinuous fibers as a reinforcement. Most commonly fiberglass, but  carbon fiber  too. This increases the  mechanical properties  and is technically considered a fiber reinforced composite, however, the strength is not nearly as comparable to continuous fiber reinforced composites. In general, FRP composites refers to the use of reinforcing fibers with a length of 1/4 or greater. Recently, thermoplastic resins have been used with  continuous fiber  creating structural composite products. There are a few distinct advantages and disadvantages thermoplastic composites have against thermoset composites.​ Advantages of Thermoplastic Composites There are two major advantages of thermoplastic composites. The first is that many thermoplastic resins have an increased impact resistance of comparable thermoset composites. In some instances, the difference is as high as 10 times the impact resistance. The other major advantage of thermoplastic composites is the ability reform. See, raw thermoplastic composites, at room temperature, are in a solid state. When heat and pressure impregnate a reinforcing fiber, a  physical change  occurs; not a chemical reaction as with a thermoset. This allows thermoplastic composites to be reformed and reshaped. For example, a pultruded thermoplastic composite rod could be heated and remolded to have a curvature. This is not possible with thermosetting resins. This also allows for the recycling of the thermoplastic composite at end of life. (In theory, not yet commercial). Properties and Benefits of Thermoset Resins Traditional Fiber Reinforced Polymer Composites, or FRP Composites for short, use a thermosetting resin as the matrix, which holds the structural fiber firmly in place. Common thermosetting resin includes: Polyester ResinVinyl Ester ResinEpoxyPhenolicUrethane The most common thermosetting resin used today is a polyester resin, followed by vinyl ester and epoxy. Thermosetting resins are popular because of uncured, at room temperature, they are in a liquid state. This allows for convenient impregnation of reinforcing fibers such as fiberglass, carbon fiber, or Kevlar. As mentioned, a room temperature liquid resin is easy to work with. Laminators can easily remove all air during manufacturing, and it also allows the ability to rapidly manufacture products using a vacuum or positive pressure pump. (Closed Molds Manufacturing) Beyond ease of manufacturing, thermosetting resins can exhibit excellent properties at a low raw material cost. Properties of thermoset resins include: Excellent resistance to solvents and corrosivesResistance to heat and high temperatureFatigue strengthTailored elasticityExcellent adhesionExcellent finishing (polishing, painting, etc.) In a thermoset resin, the raw uncured resin molecules are crossed linked through a catalytic chemical reaction. Through this chemical reaction, most often exothermic, the resin creates extremely strong bonds with one another, and the resin changes state from a liquid to a solid. A thermosetting resin, once catalyzed, it can not be reversed or reformed. Meaning, once a thermoset composite is formed, it cannot be remolded or reshaped. Because of this, the recycling of thermoset composites is extremely difficult. The thermoset resin itself is not recyclable, however, there are a few new companies who have successfully removed the resin through pyrolization and are able to reclaim the reinforcing fiber. Disadvantages of Thermoplastics Because thermoplastic resin is naturally in a solid state, it is much more difficult to impersonate reinforcing fiber. The resin must be heated to the melting point, and pressure is required to impregnate fibers, and the composite must then be cooled under this pressure. This is complex and far different from traditional thermoset composite manufacturing. Special tooling, technique, and equipment must be used, many of which are expensive. This is the major disadvantage of thermoplastic composites. Advances in thermoset and thermoplastic technology are happening constantly. There is a place and a use for both, and the future of composites does not favor one over the other.

Macbeth Essay Example | Topics and Well Written Essays - 750 words - 3

Macbeth - Essay Example "The tragic hero has tragic flaw, on hamartia that is the cause of his downfall† and â€Å"The tragic hero has a hubris surrounding him, a person or thing that sets the stage for his fall. It will include all of the conditions that will cause the tragic hero to fail.† (Is Utena a Tragic Hero?). Shakespeare created his tragic heroes after Aristotle’s concept of the tragic hero and each of his tragic heroes had their own tragic flaws: in Hamlet it was procrastination, in Othello it was over credulousness and in Macbeth it is his vaulting ambition which motivates him to commit a series of murders that ultimately leads to his downfall. Now the question is whether his tragedy was a result of fate by outside factors, namely fate in the form of the three witches or was it a result of his own actions. There is no doubt that the vaulting ambition was prevalent in his inner psyche; it is stirred by the prophesy of the three witches and it is this inner urge in him that make s Lady Macbeth to influence and manipulate him to murder Duncan, the king of Scotland which ultimately brought his downfall. Thus, it is evident that Macbeth is really a tragic hero who has heroic and noble qualities, which are relegated in to the backdrop because of his vaulting ambition and pursuit of power. From the very out set of the play, the attention of the audience is arrested with the emergence of the three witches. One feels sympathy, instead of hatred, for the plight of Macbeth, as it is sure from his nature that he wouldn’t have committed the series of murders including that of the king Duncan, had it not been for the prophesy of the witches and the constant temptation from his wife Lady Macbeth. The three greetings made by the three witches in Act 1, scene 111, confuses Macbeth and when he finds that the second prophesy, that of becoming the Thane of Cawdor, is also fulfilled, it is natural for him to dream of the fulfillment of the third prophesy- that of becoming the king of

U05a1- Problems Definition and Research Intrest Statement on Paper

U05a1- Problems Definition and Intrest Statement on Depression - Research Paper Example Proponents of the biological perspective have identified that depression is caused due to the chemical imbalances in a human body. Deficiencies in two neurotransmitters, substance that allow brain cells to communicate, serotonin and norepinephrine are the major chemical imbalances that lead to depression. For example, deficiency in serotonin can result in sleep deprivation, anxiety and uneasiness. Similarly inadequate supply of norepinephrine leads to laziness, fatigue and depressing moods. (Lysaker et al 2007) Due to depression there are other bodily chemicals that are also altered. For instance a chemical known as cortisol, a hormone that a body produces in anger and stress, is at its peak in the morning and gradually decreases as the day progresses but in people, suffering from depression, the cortisol level does not comes down in the later hours of the day. This high level of cortisal is not healthy because research has shown that people suffering from long term stress have high level of this chemical in their bodies. (Lysaker et al 2007) This school of thought considers negative thoughts as the major cause of depression. According to Beck, great advocate of cognitive perspective, depression is a result of one’s poor self concept and how a person evaluates himself rather than a person considers negative views about oneself due to depression. A study conducted by Abela and DAlessandros (2002) on college admissions showed that students having negative views about their future have strong relationship between dysfunctional attitudes and depressing moods. This was proved later when students, having dysfunctional attitudes, did not get admissions in their desired colleges showed symptoms of depression after their self concept became negative due to failing the test. (Beck, 2008) In addition to negative view about oneself, negative views about the world and future may also lead to depression. For example, a

Family Theories Paper Research Example | Topics and Well Written Essays - 2750 words

Family Theories - Research Paper Example Not only are they traumatized for an extended period of their life (as will become apparent in the literature review), they face life with the same fear and are known to instil it into their children. It is a vicious cycle that must be broken. Literature Review According to Hague, children in households where their mothers are abused suffer greatly from distress, mental abuse and are prone to exhibiting adverse reactions in social situations. Even if the children are not being abused, many academics and intellectuals term this as indirect abuse (Mullender & Hague, 2002). â€Å"It is only recently that researches have focused on the children being affected by families suffering from domestic violence† (Fantuzzo, 1999). Not much literature had been written on children suffering in families with domestic violence, especially on a national basis. However, the need for such researches has been felt and is now being carried out by academics and governments increasingly. Nonetheless, quantifying the intangible effects of domestic violence on children is proving to be hard as the methodologies are, as yet, still weak. The article, in the year 1999, focused on finding worthy methodologies. Then in 2000, the department of paediatrics of the University of Arizona carried out a research. According to their findings, domestic violence in a child's home was more frequent â€Å"if the mother had experienced physical abuse during childhood (65 %,) than if she had not (48 %)†, (Bowen, 2000). These statistics can be explained by Levendosky’s findings on the parenting in battered women a year later (USA). They found the women were depressed, had low self esteem, and felt powerless to do anything. In addition to this, â€Å"an increasing number... There is an obvious need for more research on this topic. Many aspects that arise from domestic violence in families with small children remain untouched. And while there are many solutions now available for members of such families to pursue, there is little that the children can do to safeguard themselves. They must depend on their parents and/or elder siblings. This leaves no choice but to uproot the problem, so that it never harms the children or other members of the family again. However, little has been done to prevent issues of domestic violence from arising in the first place compared to what has been done to solve the problem in this day and age. While the problem that is occurring IS being addressed, the main focus has been on how to stop it, not to eradicate it from the society completely. Small children form the future generations of this world. They are pure in their thoughts and heart, bear no malice for others, and love unconditionally. However, they are dependent on o thers. In exposing them to the violence in their families, parents/guardians ensure that the children grow up to be either, traumatized and socially underdeveloped, or to follow their examples. They may become the abusers when they grow up, or end up in abusive relationships. Awareness and prevention campaigns must be carried out on a wide scale as well as more research into this issue.

Article Evaluation Example | Topics and Well Written Essays - 250 words

Evaluation - Article Example Hudson is affiliated with the School of Applied Social Sciences from De Montfort University, Leicester while Singh is also associated with Applied Research Centre Health & Lifestyle Interventions of Coventry University, Coventry. The study addressed several problems facing patients with less severe chronic obstructive pulmonary disease (COPD). They specifically investigated the patients’ experience and understanding of COPD symptoms, current self-care activities, and the importance of family perceptions in managing COPD. The main subject of the study consists of patients with COPD, how they manage the condition, the challenges they encounter and the importance of having the support of family members (Apps et al., 2014). The aim of this study is to understand the experiences of individuals with less severe COPD and the challenges they face while undergoing self-care. The study population comprised of participants who had a positive diagnosis of COPD and had not been rehabilitated for pulmonary complications in the past year. They were also required not to have any neurological, cognitive or locomotor problems. The study design was cross-sectional, and the authors analyzed the data using thematic analysis, which permits identification of patterns of the data and better descriptions (Apps et al., 2014). The results of the study identified difficulty in breathing as the major symptom that the patients underwent. Also, the patients in their early stages of the condition had problems getting support from their family members since the symptoms are not visible from outside. Most patients did not know when to start engaging in the self-care procedures, and what to expect as the conditions increased in intensity (Apps et al., 2014). The results are clear since they give in detail what the patients’ experiences were, and the challenges they face while undergoing self-care. The results have also addressed the

New trends in advertising Research Paper Example | Topics and Well Written Essays - 500 words

New trends in advertising - Research Paper Example The company’s efforts in rebranding the pizza and advertising are currently paying off ( Mendelson, 2010). In addition, in September, Apple CEO Steve Jobs unveiled a new revamped logo that would accompany the new version of the company’s music downloading services. This change took the market by surprise with customers responding positively, increasing the company’s sale for the month (Mendelson, 2010). Generally, companies and individuals in general have taken an initiative to change the perception of customers in the market, either due to negative image created in the market, or to increase sales by revamping a new spirit in the company’s product. As Mendelson (2010) argues, some companies have undertaken to change everything from the products, the names to the packaging in a complete new image of the company. Such was the case with Campbell’s Soup after a dip in U.S soup sales. However, according to Michelson, consumers have not responded positively to these changes and are still lukewarm to the company’s products. Therefore, according to these examples companies have adopted the view that customers are more susceptible to the company’s image through the product, and breathing a new life in these products would increase sales for the companies. The above view has been taken by many multinational leading companies, which have undertaken to formulate products and advertising campaigns according to the market in question. The difference in perception in markets and the need to increase sales in these markets led Coca cola company to give freedom to its local subsidiaries to develop advertising campaigns for local customers and make brands that would respond in particular market (Muhlbacher, Leihs & Dahringer 344).This is because millions of customers worldwide do not consume products by companies, but consume brands. This means that the images that are created in the minds of

Genetic Testing Research Paper Example | Topics and Well Written Essays - 1250 words

Genetic Testing - Research Paper Example Indeed, employers are also inclined to conduct these tests, either clandestinely or overtly, of their employees to ensure they could be able to match workplace environment or would develop diseases amid genetic abnormalities. Indeed, employers regard such individuals that could develop diseases from workplace hazardous substances as ‘hypersensitive’ and usually are reluctant to induct them in organizational hierarchy to save future health care and social costs, avoid absenteeism, litigation and productivity losses. It is worthwhile to mention that workers having ‘thalassemia gene, sickle cell’ and other genetic disorders are among sensitive individuals who could develop diseases if they work in environment that contain chemicals such as ‘lead, benzene, carbon monoxide particles, cyanide’ etc (Andre & Velasquez, 1991) and (Miller, 2007). Indeed, the proponents of Genetic Testing have raised many arguments for this strategy because employers may inform workers why business workplace may be deleterious for their health, which may lead to disabilities in the long-run. Hence, in this way, the workers could make rational decisions for personal health security and shun dangerous workplaces whenever they apply for job as well as could avoid untimely deaths because of chronic illnesses. Second, the tests enable employees to hire healthy and dynamic workers thereby increasing internal efficiency, lowering absenteeism and minimizing recruitment costs from reduction in employee turnover rates per annum. Third, the financial burden on government reduces because of low allocation for health budgets and fewer social security disbursements. Fourth, it has been considered the responsibility of an employer to offer safe and secure working environment to its employees. However, it may not be possible for business owners to offer 100% secure environment

New trends in advertising Research Paper Example | Topics and Well Written Essays - 500 words

New trends in advertising - Research Paper Example The company’s efforts in rebranding the pizza and advertising are currently paying off ( Mendelson, 2010). In addition, in September, Apple CEO Steve Jobs unveiled a new revamped logo that would accompany the new version of the company’s music downloading services. This change took the market by surprise with customers responding positively, increasing the company’s sale for the month (Mendelson, 2010). Generally, companies and individuals in general have taken an initiative to change the perception of customers in the market, either due to negative image created in the market, or to increase sales by revamping a new spirit in the company’s product. As Mendelson (2010) argues, some companies have undertaken to change everything from the products, the names to the packaging in a complete new image of the company. Such was the case with Campbell’s Soup after a dip in U.S soup sales. However, according to Michelson, consumers have not responded positively to these changes and are still lukewarm to the company’s products. Therefore, according to these examples companies have adopted the view that customers are more susceptible to the company’s image through the product, and breathing a new life in these products would increase sales for the companies. The above view has been taken by many multinational leading companies, which have undertaken to formulate products and advertising campaigns according to the market in question. The difference in perception in markets and the need to increase sales in these markets led Coca cola company to give freedom to its local subsidiaries to develop advertising campaigns for local customers and make brands that would respond in particular market (Muhlbacher, Leihs & Dahringer 344).This is because millions of customers worldwide do not consume products by companies, but consume brands. This means that the images that are created in the minds of